Nova Arts Fall/Winter 2024 Trend Report
Nova Arts Salon Trend Reports invite you into a world where versatility and liberation converge to redefine beauty. With a keen eye for individuality and expression, each trend presented within the report embodies a unique essence, celebrating the diverse tapestry of style and identity.
BREAKING THE MATRIX
COLOR ARTIST: CINDI PAK @IPAINTYELLOW
CUT ARTIST: SAL SALCEDO @SALSALHAIR
THE HAIR WAS CROPPED SHORT, SHEDDING WEIGHT AND PAST VERSIONS OF SELF. ALTERNATIVE, WITH A DESIRE TO EXPLORE THE NEXT LEVEL OF YOU–GENTLE AT TIMES, YET SHARP AND TOUGH AS IT'S SLICKED BACK. FOR THE PERSON WHO WANTS TO BRING ABOUT A BALANCE BETWEEN FEMININE & MASCULINE ENERGIES.
MUSE: DANELLE @DANELLESANDOVAL_
PHOTOGRAPHY: CINDI & SAL
BREAKING THE MATRIX
WARM AND COOL,
ANDROGYNOUS AND FEMME,
TOUGH YET SOFT,
A DANCE OF OPPOSITES,
BLENDING TO BIRTH A SUBTLE BLONDE,
NEUTRAL AS TIME ITSELF–
SEASON-LESS, ENDLESS.
A CHIC, MODERN TWIST ON PLATINUM'S GLOW,
FOR THOSE WHO MOVE BEYOND THE TRENDS,
WHERE BOLD MEETS SOFT,
AND BEAUTY KNOWS NO BOUNDS.
MESSY GIRL
BRAID ARTIST: ANYA MARTIN @STRAWBEAR.RIE
MUSE: CHRISTEN @CHRISTEN.RHULE
PHOTOGRAPHY: ANDREA @ANDREAFABIOLAAA
harmonizes with songs she barely knows. She's unafraid of mismatching her socks or smudging her eyeliner.
It seems she's slightly preoccupied, seeing beauty in every imperfection of her own and the world around her. Her next wave of inspiration can't be predicted by an algorithm. We only know that MESSY GIRL does what she feels.
EL SOL NUNCA SE FUE
COLOR ARTIST: KELLEY TANG @KELLEYTANG
CUT ARTIST: SAL SALCEDO @SALSALHAIR
MUSE: AMA @AMAELSESSER
PHOTOGRAPHY: KELLEY & SAL
For the girls who continue to seek the sun, GIVE YOUR HAIR NEW LIFE BEFORE LEAVING COOLER CLIMATES TO CHASE THE HEAT.
THIS LOOK IS ACHIEVED BY A GLOSS FORMULATED FOR A RICH, SHINY, NATURAL DARK SHADE THAT MIMICS HER ORIGINAL COLOR AND REVITALIZES HER HAIR. DEPTH COMES FROM THE PERFECT AMOUNTS OF RED & GOLD TONES MIXED IN TO COMPLIMENT HER COMPLEXION.
THE HAIR IS ENHANCED WITH MINIMAL SOFT LAYERING THROUGHOUT, THE MAGIC REALLY COMES INTO PLAY WITH THE INTERNAL LAYERING AERATING THE HAIR AND CREATING FULLNESS. A GENTLE FACE-FRAME WAS ADDED TO BRING FUN AROUND HER FEATURES. THE IDEA WAS TO CREATE AN EFFORTLESS BOUNCE ON THE HAIR WITH A LIGHT FEEL.
FEELING REFRESHED AND GROUNDED IN YOUR ROOTS, YOU'RE READY TO TAKE ON THE WINTER VACATION TO ESCAPE THE CHILL.
AS WE WELCOME NEW ENERGIES AND NEW SEASONS IN, WE ALSO WELCOME LITTLE CHANGES, SUCH AS ELEVATING OUR HAIR.
SIREN SLEEK
HAIR ARTIST: KELLEY TANG @KELLEYTANG
MUSE: LOUISSE @MONLOUISSE
PHOTOGRAPHY & STYLING : KELLEY
EDITING: MARVIN @YUNGTADA
Transformed with a gloss and 30-inch extensions, the SIREN SLEEK look enhances the hair's natural beauty. Adding length and shine with minimal damage, maximum payoff.
