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Salvador Salcedo, originally from Mexico, moved to the United States when he was 13 years old. It was in the US that he discovered his passion for barbering, starting with cutting hair in his garage and then honing his skills through Toni & Guy. Over the years, Sal has become a household name in the beauty industry, working at top salons like Sally Hershberger, Ramirez Tran, and Salon Benjamin, where he created iconic hairstyles for everyone from celebrities and artists to moms and grandmas.

With more than two decades of experience in the art of hair, Sal understands that hair is a medium through which he can understand people and help them express themselves. His high standards and commitment to excellence have made him a leading voice in the beauty industry, a true "Maestro" indeed.

Despite his success, Sal's true dream has always been to create a space where people can come to express themselves and unleash their inner artistry. This led him to establish his own salon, Nova Arts, which provides a welcoming and inclusive environment where everyone feels comfortable to explore and grow their sense of self.

As a traveling artist, Sal's #HAIRTOUR has taken him to different cities around the world, where he offers hair transformations to all types of clients. He loves seeking and sharing new experiences and is strongly committed to bringing the best education worldwide. Sal is a man on a mission to expand consciousness and pass on his knowledge to others.

Sal's drive to continuously learn and evolve fuels his mission to help others do the same. In his latest chapter, Sal has expanded his repertoire to include coaching and mentoring - Beyond Hair. Helping others to achieve their goals and reach their full potential.

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Peter Felix grew up in South Los Angeles & San Gabriel Valley where he started cutting hair in his parents home at the age of 15. After completing Cerritos Community College, he started his career with Toni & Guy where he discovered his passion for teaching and developing others. Working behind the chair in Northeast LA, Peter is known for cutting and styling with natural hair texture to compliment the person's face and personality.

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Lindsay found her passion for hair in Seattle, after visiting a creative salon for the first time in the 7th grade. She enrolled in the Gene Juarez Academy right out of high school and took her first job in Bellevue, Washington shortly thereafter. Her career has brought her to all four corners of the United States, working in Boston, Miami and now California.

Lindsay specializes in cutting, loves enhancing natural textures and creating shapes that last and evolve as they grow out. She believes that hair is one of the best accessories and loves haircuts that create confidence in oneself. Beauty truly comes from the inside out and that’s what she’s constantly aiming to extract. “We have the power to create change in our lives,” she says, “hair can be the starting point.”

When Lindsay’s not behind the chair she loves to be outside camping, hiking and exploring. She loves her plants, her fur children and her creative partner.

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Rachel Lee is a California native and artist living her best life at Nova Arts Salon for the last three years. She believes that if you are open to the world it will show you new things and ideas.

Rachel enjoys doing hair and the way it allows her to translate the expressed desires of her clients into a physical transformation of their hair and what it can do. Together their vision comes alive, thus creating art.

From Assistant to Junior Artist, and now a graduated Senior Artist. Rachel has excelled in craft, and helped develop our Junior Artist Academy teaching the fresh talent that comes through our doors.

We are the art and the art lives in us. You may run into Rachel at one of the local vintage shops, but if not, she’s most likely chilling somewhere making music.

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Amanda was born in Los Angeles but spent her childhood in the desert. In her young adulthood, she returned to LA to pursue a thriving career in hair and finish her education at the Paul Mitchell School of Cosmetology in Pasadena. Since then she has been surrounded and inspired by amazing artists at a top salons in Pasadena and Los Angeles. Amanda is always absorbing and observing techniques from fellow artists and aspires to develop a holistic hair ritual for all clients with natural/eco friendly products. Amanda's kind heart is the driving force behind every cut and appointment experience. She is truly a homegrown (or salon grown) artist and excited to meet you and join you on your hair journey.

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Yulia Bezya came to Los Angeles by way of Ukraine. She draws inspiration from art, architecture, product design, and fashion. She consciously reveals one’s essence and, in her work with hair design, draws the personality of the person to the form and design, from the inside to the outside. Yulia works with highlights and colors in a way that she creates a custom look for each person individually.

Yulia’s work showcases the precise techniques of the British School, and during the last years of her life in Kyiv, she taught at the SacoUkraine Academy. She has also worked with famous musicians and photographers.

Yulia is happy to meet Nova Arts Salon at such an exciting time on her journey and is ready to create Art with her newfound team.

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Seola’s journey in hair started in South Korea in 2008 where she majored in hairdressing. She continued her education in the United States where she assisted a famous Korean celebrity stylist in Los Angeles. The biggest shift in Seola’s career came when she met Cherin Choi. Seola learned the technique of beautiful natural looking highlights. That technique inspired Seola to specialize and focus on becoming a hair colorist. She has honed her own "Asian blonding” technique and specializes in ashy blonde hair color. Seola is a master in taking any hair platinum.

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Step into Cindi's chair and experience a comprehensive transformation that will leave you feeling truly enhanced. With a colorfully rich background and a heart as soft as silk, Cindi embodies the essence of Los Angeles - gritty, beautiful, and passionate. She is an undeniable artist and a master of color, combining professionalism, wisdom, and a quirky sense of humor that puts people at ease. A true artist. A chemist. A therapist.

With over 10 years of professional experience honed under the tutelage of Aveda and Sassoon's elite mentors, Cindi is a precision expert. Regardless of hair texture or color, she can calculate and deliver your specific needs with meticulous care and excellence. She's also a problem solver, capable of guiding you towards a change that adds spunk and brings out your unique style. And if you're looking for a little bit of everything or something in between, let Cindi be the "hairapist" you never knew you needed - a breath of fresh air.

For Cindi, hair and color go hand in hand. She thrives on turning possibilities into reality, pushing the boundaries of what's achievable. But it's the intangible moments that truly elevate the experience. The bonds formed, the joy shared, the stories listened to, and the laughter inspired - these are the cherry on top. From anxious beginnings to giggling departures, Cindi creates an extraordinary experience. So sit back, relax, and enjoy. With Cindi, you're in capable hands.

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Kelley began her career in Seattle, WA, at the Gary Manuel Aveda Institute, shortly after high school. After receiving her cosmetology license in 2016, she continued to train and build her clientele in Seattle. Working behind the chair as a stylist and colorist, she then realized she had a true passion for specializing in hair color. Kelley decided to further her education and perfect her craft in coloring by making the big move to Los Angeles, California.

From Assistant to Junior Artist, and now a Senior Artist with Nova Arts Salon, she knew she had found her salon home. Kelley has dedicated her time to excelling in her craft, and helping to build out our Junior Artist Academy, to inspire and teach the fresh talent that comes through our doors.

As the youngest colorist on the team, she is eager to show the world what she has to offer as an artist. She is passionate about new color techniques and trends and thrives when given the opportunity. Kelley loves working with all hair types and wants to make your hair dreams come to life. Creating custom color transformations, or working with extensions to help you achieve your hair dreams. When Kelley isn’t at the salon, she can be found dining and reviewing the next hottest restaurant in town!

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As a Los Angeles native, Beverly attended Fullerton College in 2017. Upon graduation, she landed a job at Elyse Walker Boutique Salon in New Port Beach where she honed in on her industry training.

Two years later Beverly made the jump and moved back to Los Angeles. In LA, working on sets behind and in front of the camera, Bev found herself meeting and working with area stylists and salons. One of these connections led her to make Nova Arts Salon the place she works her magic creating beautiful color on any texture hair. Beverly Famous is on a quest to live up to her name!

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Weston is a Texas native, who moved to the west coast in 2011. Since arriving in LA, he has worked across Los Angeles in some of the cities best known salons, where he met Nova Arts owner, Sal Salcedo. In 2017, he wanted to dive deeper into interpersonal skills and completed a year long training course with the Health Coach Institute (HCI) as a Health & Life Coach and later completed the Mastery in Transformational Training (MITT) Basic and Advanced courses.

In 2019, after almost two years managing Nova Arts Salon, he set off to Southeast Asia with only a backpack to further explore meditation, yoga, and cultural diversity. He shares his love of wellness and creativity with the transformative aspects of the hair industry. Since returning to Los Angeles in 2020, he has found his way back to Nova Arts Salon to continue his journey of sharing the culture of well-being. When you transform yourself, you transform the world around you.