Cherin
Cherin
Cherin

Cherin Choi
Choi grew up in Southern California, where she graduated from the acclaimed Toni & Guy Hairdressing Academy. After school, Cherin continued her training as a colorist at the famous Neil George Salon in Beverly Hills; it was here that she refined coloring techniques that have allowed her to highlight healthy, fine hair with minimal damage, and to transform dark and coarse to blonde and beautiful. In addition to natural hair coloring, Cherin is highly skilled in integrating creative color palettes into her highlighting techniques. She also has expertise in hair extensions, specifically with sew-in wefts and tape-ins. After five successful years in Beverly Hills, three at Ramirez Tran, most recently Salon Benjamin, working in New York City, San Francisco, and Mexico City, Cherin is now creating all-new outpost in the Arts District of Downtown Los Angeles.

Sal Salcedo

Sal moved to the US from Mexico at 13. He touched his first pair of shears shortly thereafter and hasn't stopped since. He graduated from Toni & Guy Hairdressing Academy and began working at the esteemed at Sally Hershberger Salon then at Ramirez|Tran Salon in Beverly Hills. Sal continues pushing himself into being a better artist. He has had the pleasure to work with many celebrities & artists as well as children, teenagers, moms & grandmas. His focus is to create quality work and let it speak for itself. After four successful years in Beverly Hills at Ramirez Tran, Salon Benjamin and working in New York City, San Francisco, and Mexico City, Sal is now creating an all-new outpost in the Arts District of Downtown Los Angeles.

Sal
Sal
Sal
Daniel
Daniel
Daniel

DANIEL MORA
Daniel Mora, born and raised in Mexico, discovered his passion for the beauty industry at a young age while watching his mom, who was a stylist, do hair. Although he began his career doing makeup , he has transitioned and turned his passion into working full time in the hair industry. Over the years he has been able to create his own aesthetic specializing in blondes and color corrections. Daniel’s attention to detail and undeniable skills in the salon have developed into opportunities to share his knowledge and expertise nationwide at his sold out hair coloring seminars.

Chaie De Jesus

Chaie is well-known and loved by her clients for her meticulous attention to detail and deep commitment to ensuring that every client leavers her chair feelings sexy, confident and thrilled with her work. Combining her expertise in the art of precision cutting, a passion for hair and a strong sense of style, Chaie has created her signature look - a flattering, effortless style that is edgy, high fashion and uniquely suited to each client’s individual beauty and flair. In addition, Chaie has always believed in passing on her knowledge and love for her craft to everyone around her, and loves teaching clients how to make the most of their cuts once they leave the salon. Having gotten her starting training under Shannon Rha, owner of Shannon Hair in Valencia, CA, Chaie continued her training at Sally Hershberger LA, where she completed an intensive program assisting Sally Hershberger and, later, at Meche Salon in Beverly Hills.

Chaie
Chaie
Chaie
Tim
Tim
Tim

Tim Morrison
Tim started his styling career in Beverly Hills and NYC before joining the Nova Arts Salon team. His clientele seek him out for loose, playful styling and haircuts that effortlessly compliment their face shape and hair texture. Tim sees hair as an art form that should always feel natural and fun. His dry cutting technique allows him to shape the cut with maximum control and an even grow out.

Erin Carter

Erin’s talent for creating natural, sun-kissed highlights have made her a sought after talent in San Francisco and Los Angeles. She specializes in creating color that suits a client completely- from their face shape and skin tone to their personality and lifestyle. Whether you’re searching for a subtle glow or a dramatic transformation, Erin’s positive, calm energy will leave you feeling refreshed and beautiful, inside and out.

Erin
Erin
Erin